What are affiliates looking for?

Recently I came across anĀ article reporting on a survey of affiliates completed in late 2008.

The main purpose of the survey was to find out what the most important things an affiliate was looking at when joining an affiliate program. They came in the following order;

  1. Commission amount
  2. Product being sold
  3. Brand
  4. Tracking platform
  5. Terms and conditions
  6. EPC
  7. Individuals managing the program
  8. Return days
  9. Action occurences

In addition to the above, the report showed that more than two-thirds of affiliates included the platform the affiliate system was built on in the decision to join.

There is a lot affiliate managers and companies looking to build / launch an affiliate program in New Zealand can take from this specifically regarding the decisions based on platforms available.

Time spent on building a few of the smart features that affiliates who promote internationally (that’s almost all affiliates, including NZ ones) expect to see like custom landing pages, product feeds and detailed reporting tools are one of the key factors in gaining an affiliates belief that your company takes the program seriously and are willing to invest time into building tools for the affiliate.

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