Guest Article: Learn Affiliate Marketing 101

After discussing affiliate marketing and the difficulties people have with finding basic information on the internet recently with another affiliate marketer he decided to write a piece specifically for that might help new affiliates with find answers to the basic questions;

Learn Affiliate Marketing 101
Affiliate marketing is a great way to earn money from your website by providing links driving traffic to other sites (the “merchants”). It is common to work through affiliate networks, who oversee the relationship between affiliate and merchant. There is a huge amount of information available on affiliate marketing for those who want to participate, it is really just a matter of gathering as much information as possible and then going for it. But how do you get started?

Learning on the job
Formal training isn’t necessary to get into affiliate marketing. It is straightforward to start out and you can learn as you go along. The first step is to set up your own website, including purchasing your own domain name and organising hosting. Adding content to your site is next and will affect your affiliate marketing options. Something that can be regularly updated, can acquire high levels of traffic and lends itself to merchandising will obviously be more profitable. However, you should aim to add high quality content regularly, to maintain traffic to the site and optimise the site for search engines, so it is worth choosing a topic close to your heart! The next step is to sign up with an affiliate network. Depending on your content you may choose to go for a regional network or a more international one. You then start adding relevant links to your site. It is helpful at this stage to read up on the numerous affiliate marketing blogs and forums to get initial advice and tips on what works best. It is also a good idea to use a website analytics program to monitor and improve your site.

Courses available
If you want to gain some more in depth training in affiliate marketing there are many options. Online training courses are readily available and for these you don’t even have to leave your house! For something which is accredited and includes face-to-face tuition then marketing or e-marketing organisations in your area usually run day courses specifically focused on affiliate marketing. For those who know the basics and wish to develop their skills further, a good option is an affiliate marketing conference or expo. Here, alongside a program of expert speakers, each offering tips and advice on how to get the most out of affiliate marketing, you can mingle with other affiliates, merchants and networks in the exhibit hall. These events are a great way to learn from other like-minded individuals and make contacts for future work.

Keeping up to date
To learn affiliate marketing and continue to develop your skills it is important to keep up to date with current industry trends. Subscribe to some of the countless affiliate blogs and forums giving tips and ongoing advice on how to improve your site. By reading new content as soon as it is published you can keep up with changes in the industry and take advantage of them.

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