Affiliate Programs that pass SEO weight

I’ve had some spare time while out of the office and have been reading a couple of interesting posts on work people have completed surrounding building affiliate programs that pass SEO weight.

As you’ll most likely know, affiliate programs are all about gaining advertisements (or links) from other websites through to your own to promote your product.

What you may not have considered is what affect this could have on the SEO for a company if the affiliate program is designed in such a way that all of the in-bound links to the website being promoted are also passing SEO weight.

As a side note, generally Google frowns on allowing advertising from one website to another to pass page rank (if you don’t know what that is, have a read about page rank although if you’re reading this I’m sure you do).

Here’s one post from 3DogMedia from some time ago that describes it quite well. Basically, if you give affiliates static URL’s that they can promote your product through (e.g. then they’re linking directly to your site on a link that Google can track and pass SEO weight for.

There’s also a post from Stephan Spencer around that describes this with the focus covering the need to make sure that the links used are also 301’s (permanent redirects) so that the search engines know the weight should pass to the resulting page (e.g. the homepage).

Overall the above posts cover some good advice if you’re looking at running your own affiliate program and have the ability to select the URL structure that the program runs on. It’ll help pass SEO weight to your site and is a more user-friendly structure anyway.

2 thoughts on “Affiliate Programs that pass SEO weight

  1. SEO is an important component to work on to maximise rankings in the search engines. I believe that affiliate marketers if the goals are to increase revenue then SEO is important and goes hand in hand with keywords as the keywords are typed in SE like Google.

    You have to spend the time to ensure your content (product) reflects what search engines bots are looking for. Use of Tags and links etc must also be optimised within the content to drive traffic. Without traffic you have a best guess to drive traffic and if prospective buyers do land on your page then can the content persuade the visitor to click on the advertising banners?

    Google recently began slapping sites from top ranking because of poor SEO from poor webmaster planning. I have not got time to discuss techniques but visit my sites below and there are tools and links that can help in addition check out Google Webmaster tools for a free keyword search and SEO tools for help.


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