Advantages to using an affiliate network

Something which does not appear to have caught on yet in New Zealand, probably because of the lack of market size, is the idea of larger affiliate networks with multiple affiliated products available for advertising.

All of the affiliate programs I have seen around specifically run by New Zealand sites also seem to be running their own internal development of the affiliate programs. This is a good idea if your company has large internal development resources but can be quite expensive in any other situation.

There are many advantages to being part of a wider affiliate network if you have a product to promote. The two main ones are having access to a large database of affiliates, beyond what a small site could recruit as well as having access to an affiliate network’s technology for serving your advertising to the affiliates.

Let’s hope we’ll see something like this emerge in the New Zealand affiliate market soon.

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