Advantages to using an affiliate network

Posted on January 29, 2007 
Filed Under Affiliate Networks, NZ Affiliate Market

Something which does not appear to have caught on yet in New Zealand, probably because of the lack of market size, is the idea of larger affiliate networks with multiple affiliated products available for advertising.

All of the affiliate programs I have seen around specifically run by New Zealand sites also seem to be running their own internal development of the affiliate programs. This is a good idea if your company has large internal development resources but can be quite expensive in any other situation.

There are many advantages to being part of a wider affiliate network if you have a product to promote. The two main ones are having access to a large database of affiliates, beyond what a small site could recruit as well as having access to an affiliate network’s technology for serving your advertising to the affiliates.

Let’s hope we’ll see something like this emerge in the New Zealand affiliate market soon.

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New Zealand and Australian Ad-Tech, Sydney

Posted on January 23, 2007 
Filed Under Affiliate Marketing, NZ Affiliate Market

Looks like I’ll be heading off to Ad-Tech in Sydney on the 7th & 8th of February. It’s been a while since I’ve been to an Australian Marketing conference and most of the top New Zealand companies and executives working online will be there so it should be a good catch-up in the local market. When you’re working online in affiliate marketing it is very easy to become wholly focused on offshore markets as they have significantly larger potential (read that as population) than New Zealand and Australia. Even so, there needs to be more focus on the local New Zealand affiliate market so I’ll be making sure I can find any insights relating to what’s coming up in 2007 for our local sites.

I just read on the Ad-Tech site that Jon Ostler from First Rate (New Zealand’s leading corporate search marketing operation) has sold to an Australian listed company. Jon impressed me after a few discussions we had at the first Search Engine Strategies conference in Sydney. This was around 2002, when Google had only just opened it’s Australian offices and search was only really coming into mainstream corporate focus in New Zealand. It’ll be interesting to see how First Rate deals with the takeover from an Australian company and opening offices in Sydney. Hopefully not too much of the local New Zealand focus will be lost.

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Affiliate Marketing and Press Releases

Posted on January 22, 2007 
Filed Under Affiliate Marketing

Press releases have become one of the simplest and most commonly used forms of promotion of websites. At one stage a press release had little to do with directly marketing but was related to getting information to media outlets or reporters who would then cover the release. Now, with facilities such as PRWeb it is possible for anyone to submit press releases (including of course those in the affiliate marketing space) and these releases can be disseminated across many sites around the world.

David Meerman Scott, founder of PRWeb (recently sold to Yahoo!), has launched the second edition of his e-book “The New Rules of PR”. This book is a must read for any affiliate marketers who are interested in promoting their websites. As Scott discusses in this e-book, press releases are essential to push information regarding your site out to the wider internet publications.

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New Zealand vs Australia

Posted on December 27, 2006 
Filed Under Affiliate Marketing

A common theme among affiliate information and programs currently available is the joining of any New Zealand affiliate programs or information with Australian programs. This leads in many cases to the New Zealand programs staying in the background or generally applying all of the ideas behind the needs for Australian programs as completely applicable in New Zealand.

While New Zealand is understandably a small affiliate market on the global scale, with the large percentage of the population currently online it can be hoped that in time more programs will split their New Zealand information separately. This can only lead to a better facilitated New Zealand affiliate market.

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