ClixGalore and the NZ market

I had a good chat with the General Manager of ClixGalore.co.nz late last week. Nice guy, quite passionate about his company.

They have built proprietary software and have an impressive list of features on the software they have designed. The complete inclusion of impression stats, clicks and the ‘google like’ use of EPC (earning per click) reports gives a nice indication of the performance of sites you’re promoting on their network.

I would have to say that the usability of their system leaves a little to be desired although this is purely from a design stand-point. Priorities have obviously been in the right direction for this company in building what affiliates want in the reporting and functionality first.

Something he mentioned which I was quite pleased to hear was that ClixGalore use their affiliates as their decision base for developing new functionality into the software. If affiliates ask for it, they get it.

They are also opening up a New Zealand team soon. At the moment, while they have a fair few NZ affiliate sites on their system they do not have anyone on the ground in NZ but apparently that will change within a few months.

Keep an eye on them as if they start to bring on some of the bigger affiliate brands in the New Zealand market like they have in the Australian affiliate market then they will be quite a force.

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HYPERmedia program

I’ve recently had another affiliate program sent through for a New Zealand web development company who specialise in SME’s.

hyperaffiliate.co.nz appears to be a good offer with three separate steps in comission payments from $200 (NZD) through to $400 (NZD) per referral depending on the sales level.

The site is reasonably obscure about which sales level you would fit into with the first level being described as;

Occasional orders, mainly part time. (e.g one off friend referals)

and the second sales level as;

Steady stream of orders, mainly network referals (e.g through a job)

As an affiliate, coming across this level of ambiguity in the commission structure should make you question exactly who makes the decision on where one level stops and the other starts.

The program does appear to be a good offer so it’s the type of situation where you’d be best to sort out how many clients you are going to need to send through before you jump up to the next level. That way there are no chances of sending clients with the mistaken belief on which level of commission you’re on.

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Affiliate software and a new program

If you’re specifically looking for affiliate software which you can plug into your New Zealand based site one option is the iDevAffiliate software package. While I do not have direct experience with this package, it is implemented as the Find It Online Affiliate Program which I have just signed up for and have to say it seems very user-friendly. Sign-up was simple, the information I wanted quickly (link code and payment levels) were available without fuss and the site appears to have plenty of good functionality. At $99 (USD) this affiliate software is well priced assuming it completes all that is says it does. I’ll be using the software on the Find It Online program and will report back on it’s features after more use.

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Search marketing affiliate program

Found an interesting search marketing affiliate program based from New Zealand today; Apex Internet. I’ve come across Apex before in search marketing from New Zealand but did not know they have an affiliate program. Apex use a revenue share model at 10% and are pitching themselves at web designers who do not have the time to complete full SEM on the sites they design.

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Program List for New Zealand Affiliates

Here is a New Zealand affiliate program list which has been compiled recently of all the affiliate programs which could be found relating directly to the New Zealand affiliate market. Updates will be continual on the list as and when new programs are found. If you have any you’d like to add to the list then please suggest it.

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Multi-tiered affiliate programs or sub-affiliates

There are many people in the affiliate industry that consider multi-tier affiliate programs to be a negative thing for the affiliate community. The negative association appears (from what I have seen) to be linked with issues regard pyramid scheme style programs. This can often lead to affiliate programs who have no relationship to these types of schemes being labelled as un-trustworthy, merely because they allow sub-affiliates to exist.

The ability to promote to other affiliates about a specific affiliate program and receive a commission for bringing that affiliate into the program, to myself, is a natural occurance. Why would an affiliate program not want new affiliates and why would the promoter not deserve a cut? It is the reason for affiliate programs.

Regardless of your stance on this, most affiliate programs that I have come across globally allow promotion to sub-affiliates although the revenue to the promoter is not usually very high as the margins are cut back significantly for the affiliate program when more than one person is involved. The key here is for the program to be very up-front with any joining affiliate when they have signed up through another affiliate’s tracking link.

Interestingly, in New Zealand affiliate programs, I have yet to find a program that allows for sub-affiliates and the promotion of the affiliate itself. I am unsure if this is a techincal issue, as many New Zealand affiliate progams are developed in-house and are therefore not as technically advanced as other larger programs, or if this is a larger issue with the New Zealand affiliate market believing there are problems with multi-tiered affiliate programs.

As I research further into the New Zealand market and the programs available we will see.

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Affiliate payment structures or compensation models

There are many affiliate payment structures with multiple abbreviations for each;

Revenue Sharing; this is the most common payment structure in the affiliate market. Most New Zealand affiliate programs also use this structure. Here the affiliate receives a percentage of the revenue which is generated from traffic they have sent to the website. The levels can range anywhere from a few percent up to 50 percent depending on the online industry the affiliate is working, how much traffic they can send through and how good their negotiating skills are.

PPC; Pay-per-click is the method of choice for programs such as Google Adsense and most other search generated programs.

CPA / CPL; Cost-per-acquisition / Cost-per-lead are more common for high level affiliates who have been working with an affiliate program for some time and have shown the value of their traffic. If an affiliate program is offering CPA / CPL as an initial payment structure it will usually mean the level is reasonably low and would only be raised with proven traffic.

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Super Affiliates

Affiliate programs are often broken into “super affiliates” and “affiliates”. The term super affiliate is meant to denote an affiliate who has significantly larger traffic than most other affiliates. Affiliate marketing traffic is similar to many industries with the age old 80/20 rule where 20 percent of the people bring 80 percent of revenue. The key here is to make sure the affiliate mangement team work with both super affiliates and affiliate in a positive way. Usually there are separate deals for super affiliates, often in a tiered structure, where the super affiliate who can bring in more revenue will also receive a higher percentage of that revenue. As long as the levels are not too wieghted towards the larger affiliates this can be a fair system for all involved and allows for a progression as sites grow. An affiliate program should still respect all levels of affiliates as it is through these initial relationships that smaller affiliates can be helped to grow.

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Affiliate Program - Google Adsense, New Zealand

Most affiliates will already be aware of Google Adsense where a webmaster can setup advertising of keywords selected and bid for by advertisers attached to that network. In New Zealand this is probably one of the best forms of advertising available for your site as you can target the adverts directly to New Zealand based PC’s only. Even the currency for the payment can be made in New Zealand Dollars.

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