One year on … Affiliate Forums next?

Merry Christmas and Happy Holidays :)

AffiliatePrograms.co.nz has now been running for one full year and I have to say that the responses have been quite positive. On a semi-regularly basis, I receive emails with further questions about affiliate marketing as well as thanks for the content on the site.

This has prompted looking into launching an Affiliate Forum for the New Zealand market on which I will post answers to questions as well as try to get the affiliate programs themselves involved.

If anyone has any ideas on what they would like to see in an Affiliate Forum for New Zealand Webmasters, drop me a note to gary[at]affiliateprograms.co.nz.

This is a pretty quiet period (Christmas and New Year) in the New Zealand Internet scene as traffic dips down while everyone is relaxing outside next to the BBQ or the beach, away from their desks at work. So it’s a good time for things like site development and thinking about the ‘big picture’ or ‘where to in 2008′.

Interestingly, this is also one of the busiest times of year in the northern hemisphere Internet world (particularly in entertainment), right when people are at home, wrapped up from the cold outside and looking for something to entertain themsleves. If you’re an affiliate targeting northern hemisphere clients (e.g. the US market) you’ll hopefully be as busy as you can be.

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Affiliate marketing through seasonal keywords

Building seasonal specific sections of your website is already an age-old tradition in affiliate marketing but it’s still a basic that some people just don’t get around to. Aside from the obvious season terms that every other affiliate marketer is getting articles and blog posts written about (e.g. Christmas and Valentines Day marketing terms), why not look into what else is going on seasonally that you could be gaining traffic for?

Recently I was discussing an affiliate site which is based around promoting online games and the owner of the site has a few different smaller sites which are wholly targeted on the world champs for those online games that happen only once a year. For a period of around a month there is a massive jump in traffic to that site and then it just sits, with only the odd small additional content added over the rest of the year.

When this is done in combination with a few different sites which are using different affiliate marketing terms that are searched heavily on for just a couple of weeks or a month in the year then you can end up with a good amount of seasonal traffic to help boost your standard levels through-out the year.

What do your viewers love to get involved in? Is it the yearly Young Farmers Awards or is it the New Zealand Tennis Open? I’m sure keyword traffic to these takes significant spikes over the period that they’re running in.

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